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Understanding Your Facebook Numbers with Reports


Jason Ledbetter
Facebook Advertising Expert

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[Understanding Your Facebook Numbers with Reports]

You must understand your numbers when running paid Facebook advertisements. It’s important you understand which ads are performing and which ads are not performing. You do this with Facebook Reports.

After you set up your Reports, you will be able to quickly identity key metrics in your Facebook advertising. You will be able to identify winning ads to scale and losing ads to turn off.

In this video you will learn:

- How many purchases did my ad get?
- How much did each purchase cost?
- Which age group is converting the best?
- Are Men or Women converting the best?
- Is Desktop or Mobile converting the best?
- Is Android or IOS converting the best?
-Which country, region, etc. is performing the best?
- Exactly how to set up your report columns

Once you complete this training, you will know exactly how to set up your report columns on Facebook and make better advertising decisions when scaling and split testing.

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Happy Selling!
Jason Ledbetter

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