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The Difference between Broad and Precise Keywords and When to Use Them in Your Facebook Advertising


Jason Ledbetter
Facebook Advertising Expert

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[The Difference between Broad and Precise Keywords and When to Use Them in Your Facebook Advertising]

It’s extremely important to understand the difference between broad and precise keywords. Bad targeting will lose you money. Good targeting can make all the difference in turning your advertising into profit.

In this video you will learn:

– What is a broad interest
– What is a precise interest
– Examples of precise and broad interests
– How to research both broad and precise interests
– What type of interest to target when you are just starting out
– Which interest to use when you are ready to scale your ads
– What is interest stacking
– How to find the most passionate people within a niche to target with your Facebook ads

After you watch the video, you will know the difference between broad and precise keywords and interest and which ones to target with your Facebook ads.

Congratulations! You now know which interest to research and target with your Facebook advertisements.

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Happy Selling!
Jason Ledbetter

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