Facebook Marketing


Learn and develop tactical skills to create effective and successful Facebook campaigns. From identifying interests and audiences to ad strategies, these courses guide you through the best practices and practical strategies to succesful marketing on facebook.





How to Research and Target BUYERS on Facebook /

How to Research and Target BUYERS on Facebook

With Jason Ledbetter

[How to Research and Target BUYERS on Facebook]

When paying for advertisements on Facebook, you want to make sure you are targeting the ideal customer—the person who is most passionate about the niche you are promoting.

If you research buyers’ interest ahead of time, you will...

How to Laser Target Buyers Using Flex Targeting /

How to Laser Target Buyers Using Flex Targeting

With Jason Ledbetter

[How to Laser Target Buyers Using Flex Targeting]

When paying for advertisements on Facebook, you want to make sure you are targeting the ideal customer, the person who is most passionate about the niche you are promoting. You want to target people who are so passionate about the niche,...

Facebook Ads Targeting Cheat Sheet /

Facebook Ads Targeting Cheat Sheet

With Dimitris Skiadas

[Facebook Ads Targeting Cheat Sheet]

Targeting the wrong audience will leave you frustrated, waste ad spend, and have little to zero conversions. When spending money on advertising its important you are reaching the audience that is mostly likely to buy what you are selling. This Facebook...

The Difference between Broad and Precise Keywords and When to Use Them in Your Facebook Advertising /

The Difference between Broad and Precise Keywords and When to Use Them in Your Facebook Advertising

With Jason Ledbetter

[The Difference between Broad and Precise Keywords and When to Use Them in Your Facebook Advertising]

It’s extremely important to understand the difference between broad and precise keywords. Bad targeting will lose you money. Good targeting can make all the difference in turning your...

How to Target Specific Associations with Facebook Advertising /

How to Target Specific Associations with Facebook Advertising

With Jason Ledbetter

[How to Target Specific Associations with Facebook Advertising]

as·so·ci·a·tion
1. The act of associating or being connected with 2. An organized body of people who have an interest, activity, or purpose in common; a society

When promoting products via Facebook...

How to Tag and Track Your Facebook Ads with Google Analytics /

How to Tag and Track Your Facebook Ads with Google Analytics

With Dimitris Skiadas

[How to Tag and Track Your Facebook Ads with Google Analytics]

Tracking your stats and knowing your numbers when paying for advertising is essential. Without properly tracking your stats, you are playing the guessing game. You will not be able to make educated decisions on what to do next....

Facebook Pixel Tutorial: What You Need To Know  /

Facebook Pixel Tutorial: What You Need To Know

With Jason Ledbetter

[Facebook Pixel Tutorial: What You Need to Know]

Are you familiar with the Facebook Pixel?

The Facebook Pixel is a piece of code for your website that enables you to measure, optimize, and build audiences for your ad campaigns. Without the pixel installed, it's hard to...

How to Target Blogs, Websites, and Stores on Facebook /

How to Target Blogs, Websites, and Stores on Facebook

With Jason Ledbetter

[How to Target Blogs, Websites, and Stores on Facebook]

Targeting blogs, websites, and stores with your Facebook advertisements ensure you are reaching the audience that consumes content and buys niche-related products in your target market. It’s important you target people who have an...

How to Retarget Your Website Visitors on Facebook for More Sales /

How to Retarget Your Website Visitors on Facebook for More Sales

With Jason Ledbetter

[How to Retarget Your Website Visitors on Facebook for More Sales]

This video training shows you how to retarget—also known as remarket—your website visitors with Facebook ads.

You put a lot of effort into getting people to click your ads. Statistically, most people do not...

Understanding Your Facebook Numbers with Reports  /

Understanding Your Facebook Numbers with Reports

With Jason Ledbetter

[Understanding Your Facebook Numbers with Reports]

You must understand your numbers when running paid Facebook advertisements. It’s important you understand which ads are performing and which ads are not performing. You do this with Facebook Reports.

After you set up your...

How to Target Forums on Facebook /

How to Target Forums on Facebook

With Jason Ledbetter

[How to Target Forums on Facebook]

fo·rum: a place, meeting, or medium where ideas and views on a particular issue can be exchanged.

Targeting forums with your Facebook advertisements ensure you are reaching a passionate audience who is active in your target market. If someone...

How to Target Niche Magazines with Your Facebook Advertisements /

How to Target Niche Magazines with Your Facebook Advertisements

With Jason Ledbetter

[How to Target Niche Magazines with Your Facebook Advertisements]

A magazine is a publication, usually a periodical publication, which is printed or electronically published, sometimes referred to as an online magazine.

Targeting niche magazines with your Facebook...

The Art of Scaling Your Facebook Ads Without Losing ROI /

The Art of Scaling Your Facebook Ads Without Losing ROI

With Jason Ledbetter

[The Art of Scaling Your Facebook Ads Without Losing Your ROI]

Now that you have successful Facebook advertisements, you are probably wondering how to make it even more successful. That is where scaling comes into play. Scaling is an art.

You can’t always add more budget to...

Facebook Dynamic Ads Tutorial: Show Highly Relevant Ads to The People Most Likely to Purchase /

Facebook Dynamic Ads Tutorial: Show Highly Relevant Ads to The People Most Likely to Purchase

With Jason Ledbetter

[Facebook Dynamic Ads Tutorial: Show Highly Relevant Ads to The People Most Likely to Purchase]

Facebook Dynamic Ads help you promote the right products at the right time to the right audience. Show products to shoppers who recently browsed your product pages or added products to the cart...

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